Squamata Concepts is a group of inventors, designers, and producers of the patented S.I.M. incubation container for reptiles who specialize in the sale and breeding of high quality captive bred reptiles and hognose snakes.
In 2009, Squamata Concepts was formed by John Adragna and Gregg Madden. The S.I.M. Container is a revolutionary product in reptile herpetoculture because it links professional and novice breeder alike. It's uses found in zoological gardens and home-made incubators around the world. This system brought egg incubation to another level - suspended off a substrate with air surrounding all sides.